Websites of all types can benefit from a range of special services related to enhancing business activities. One such option is to make use of push notification services that are designed to make it easier for customers to interact effectively and subscribe to receive information on different areas of business that they may be interested in.
The idea is to look for a service that would be designed for effectiveness for the kind of business that you run online as different types of businesses require different range of tools to go on their websites with the aim of improving user experience as well as increasing conversion rates which is what every single business out there aims at.
You should therefore be researching the kind of services available by looking at what your competitors are doing so that you know exactly what you require. You would not only want what your competition is using but also tools that are available in the market that could grant you an upper hand over your competition.
An example of such a service would be push notification as offered by feedify which you may want to read about and decide whether it would be appropriate for your website.