Whether you understand it or not, there is a price tag attached to each email address in your database. How well you handle the quality of these addresses may mean the difference between:
A gain or a loss in your email marketing campaigns;
A Rolodex of satisfied clients or a costly litigation; and
A profitable holiday season or missed earnings targets and irate executives. To get more info about email verification service you may lead to http://www.bestemailverificationtools.com/.
The Financial Benefits of Proper Email Screening
That is a 65% increase in earnings generated per dollar spent on e mail advertising JUST by focusing on email addresses caliber.
How is this possible? Sending to undeliverable, unengaged, and debatable addresses prices you money. Let us Look at how:
The Price of Poor Email Address Quality
1) Negative Effect on Delivery
Simply because an address is deliverable does not mean that you ought to send it. Internet Service Providers (ISPs) use both positive and negative metrics to rate inbox positioning. Because of this, deliverable but unengaged addresses restrict your accessibility into the inbox. As participation drops, so does your ability to prevent the junk folder.
2) Unnecessary Spending
There is a cost associated with every email in your list:
Your ESP probably bills you dependent on the magnitude of your listing or the amount of mails your ship; and
Your purchase sources bill you on a per email basis.
Why burn money sending and getting to inactive contacts which won't ever participate with your business? It simply does not make good financial sense. Without the right hygiene protocols set up, this is just what you will do.